TVSMILES GmbH was launched with the intention of redefining the world of digital advertising. And after the success of the TVSMILES mobile app, in August 2016 we officially launched our second product: KWIZZAD.

With KWIZZAD, we are defining the future of digital advertising. We are taking the experience of our quiz-based advertising format and offering this to publishers via our own SDK, so that any digital publisher can benefit from our unique advertising platform.

TVSMILES GmbH was founded in Berlin in 2013. To date, we have prepared and delivered over 6,000 campaigns for numerous, internationally-renowned brands and employ a team of over 50 members of staff.


Christian Heins
CEO & Co-Founder

Following the successful completion of his A-levels, Heins passed his obligatory military service with the marines, serving at the Federal Ministry of Defence in Bonn.

Shortly thereafter, Heins founded an internet agency in 1996 and undertook a traineeship in publishing. Further training, however, lead Heins away from print media and into the world of television. As a member of the management board, Heins worked to build-up the most successful European interactive TV channel, 9Live, between 2002 and 2004. After stepping-down from 9Live, Heins founded the iTV Gesellschaft für interaktiven Medienmehrwert mbH, a consultancy for the TIME sectors (telecommunication, information technology, media and entertainment).

Over the course of the next 9 years, he went on to advise numerous companies listed on the stock exchange, including ProSiebenSat.1 AG, E-Plus (Telefonica/o2) and Bertelsmann as well as smaller companies and startups, such as Fashionette, MyParfum and GETTINGS. Heins’ consultation focused on the areas of innovation, new business development, data-driven commercialisation, customer retention (CRM) and interim management.

In September 2014, Heins stepped down from the management board at iTV GmbH and over took the on-going management of TVSMILES GmbH


Jakob Börsch
COO & Managing Director

Following his studies, Jakob Börsch worked as a recording and production manager for diverse film and television productions in Berlin and Paris. During his tenure working on a TV series for Deutsche Welle, he stepped into a directorial role for the first time.

After collecting his first two-years of work experience, Börsch enrolled in the German Film and Television Academy Berlin, where he studied Film and Television Production, eventually earning his diploma. Immediately after graduation, Börsch was appointed Development Executive at a production company in Los Angeles, where he went on to produce movies with the likes of Bruce Willis, Gwyneth Paltrow, Arnold Schwarzenegger and many other Hollywood stars.

After two and half years, Börsch turned independent and won the Bavaria Film Group as a client. He then spent the following four-years working as an executive producer for international film projects, with customers including Warner, Sony, and Paramount. After fifteen-years in the film industry, Börsch redirected his focus towards the digital economy.

In 2014 Börsch joined TVSMILES, developing himself quickly into a department head, before taking over the entire operational responsibility of the company and being promoted to the management team

Gaylord Zach
CPO & Co-Founder

As CPO and Co-Founder of TVSMILES GmbH, Gaylord Zach leads the product development department as well as all of TVSMILES’ technical ventures. Zach studied computer engineering at Berlin’s Technical University, eventually graduating with a Diploma of Engineering. Shortly thereafter, Zach founded a company providing specialist software solutions, which would eventually become LOGandGo GmbH (EventKingdom GmbH today), a Berlin-based provider of banking and messaging services.

In 2001, Zach introduced mobile internet services to eplus, Vodafone Live and Jamba. Between 2005 and 2010, Zach built-up TV production company OstrichMedia Ltd., a London-based venture that was eventually acquired by Buongiorno SpA in 2008.

From 2010 to 2011, Zach worked in San Francisco as co-founder and CTO of TVmoment Inc., where he focused primarily on the new trend topics of second-screen and social TV. Following the successful sale of the technology he developed, including many outstanding patents for the synchronization of live TV and internet content, Zach moved back to Berlin in 2011.

Gabriel Demirci
Chief Strategy Officer

After completing his initial studies in Cologne, Gabriel Demirci went on to study business administration, before successfully graduating in 2005 with a Bachelor of Arts in European Business Administration from the University of Hertfordshire in the United Kingdom. 

Over the next four years, Demirci worked as a private wealth management analyst with a focus on the energy and technology industries. Following this, Demirci was responsible for the world’s biggest commercial platform for modules in the renewable energy industry until 2012. 

Before joining TVSMILES, Demirci worked as a strategic consultant, helping companies adjust their business models and to optimise business processes in a time of accelerating digital transformation. 

René Ludewig
Head of Finance

After acquiring his A-levels in Saxony-Anhalt, René Ludewig studied German and European Economic Law at the University of Siegen. Graduating in 2006, he was awarded a Diploma in Economic Law, attaining an academic grade.

Before joining TVSMILES in November 2014, René Ludewig was involved with numerous Berlin-based tax advisory and accountancy firms. Parallel to providing yield and taxable revenue consultation, as well as compiling annual company statements, Ludewig focused on participating in due diligence processes. Here, René became predominantly involved in the consultation of an international client base, including a large portfolio of clients active in the growing digital economy. 

Kerstin Elsholz
Chief Sales & Marketing Officer

Kertsin Elsholz studied Business Administration at the Technical University of Berlin and Media Studies at the Free University of Berlin.

She began her career in market research and program planning at Nickelodeon and MTV, subsidiaries of Viacom. She was subsequently appointed General Manager at Sonnenklar TV, overseeing the promotion of travel sales programming for the market leader in TV travel sales.

From 2004, Kerstin Elsholz worked internationally. As the Manager of Quiz TV, she exported the 9live business model to the UK, and built the first interactive call TV channel on behalf of InterActive Corp, London.

After serving as Editor in Chief for User Experience at MSN Media Network EMEA, London, Kerstin Elsholz took over as Director of Editorial Solutions in 2007. She was responsible, between 2008 and 2010, for branded entertainment, sponsorship and content marketing for the EMEA region’s General Interest Web Portal MSN.

From 2013, Kerstin Ersholz managed Video on Demand and brand licensing for Swiss Radio and Television. She supervised several high-profile clients, including Swisscom Beteiligung Cinetrade and UPC Cablecom.

Since January 2017, Kerstin Ersholz has been Chief Sales and Marketing Officer at TVSMILES, and serves as a member of the Management Team.